Google is good at building phones but terrible at selling them

Enlarge / The Pixel 2 and Pixel 2 XL. (credit: Ron Amadeo)

With the recent acquisition of one of HTC’s smartphone teams, Google appears more committed than ever to being a smartphone hardware maker. The company still has a long way to go to reach a substantial customer base, though. The research director for IDC, Francisco Jeronimo, shared some interesting smartphone shipment numbers from the IDC’s quarterly industry report.

The IDC says Google shipped only 3.9 million Pixel phones in 2017. That’s good, in that it is double the previous year’s shipments. On the other hand, the IDC says Apple shipped 215.8 million iPhones in 2017, which works out to 4.15 million a week. So Apple ships more phones in a week than Google does in a year.

They make good phones

Google’s jump into the hardware arena with self-branded phones began with the first Pixel phone at the end of 2016, and the company still has a ton of work to do. Google has proven it is good at the “phone building” part of being in the smartphone business—the Pixel 2 and 2 XL are easily the best Android phones you can buy. Google hasn’t made a lot of progress in the “sales and support” part of the smartphone business, however.

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Source:: Arstechnica – Gadgets